As per Hollywood Reporter Adidas and Beyonce have parted ways due to creative differences. I would be lying if I said that I didn’t see this coming, and no my opinion has nothing to do with Ye. Beyonce is one of my favorite artist but besides a few pieces the lVY PARK clothing line did have everyday sports attire as marketed by Adidas. Even though its initial rollout, the PR team seemed to only be sent to “A Listers” vs. relatable influencers. Besides the rollouts we also never really see Beyonce wearing the brand. The last rollout that the brand released didn’t make as much as an impact if it wasn’t for the New York’s princess ICE SPICE promoting it during the time of her EP release LIKE . . ?
One thing we do know is that the reseller price is going to be higher than normal once it’s made official. IVY PARK or Adidas have yet to release any statements regarding the split.
